The magic of sliced bread   2 comments


 

I wouldn’t have wanted to own stock with a company in the serrated blade knife industry just prior to this revolutionary breakthrough.
 

Sliced bread is a loaf of bread which has been pre-sliced and packaged for convenience. It was first sold in 1928, advertised as “the greatest forward step in the baking industry since bread was wrapped.”  This led to the popular phrase, “the greatest thing since sliced bread”.

Otto Frederick Rohwedder of Davenport, Iowa, USA,  invented the first loaf-at-a-time bread-slicing machine. A prototype he built in 1912 was destroyed in a fire and it was not until 1928 that Rohwedder had a fully working machine ready. The first commercial use of the machine was by the Chillicothe Baking Company of Chillicothe, Missouri, which produced their first slices on July 7, 1928.  Their product, “Kleen Maid Sliced Bread”, proved a success. Battle Creek, Michigan has a competing claim as the first city to sell bread presliced by Rohwedder’s machine; however, historians have produced no documentation backing up Battle Creek’s claim.  The bread was advertised as “the greatest forward step in the baking industry since bread was wrapped.”

St. Louis baker Gustav Papendick bought Rohwedder’s second bread slicer and set out to improve it by devising a way to keep the slices together at least long enough to allow the loaves to be wrapped.  After failures trying rubber bands and metal pins, he settled on placing the slices into a cardboard tray. The tray aligned the slices, allowing mechanized wrapping machines to function.

W.E. Long, who promoted the Holsum Bread brand, used by various independent bakers around the country, pioneered and promoted the packaging of sliced bread beginning in 1928.  In 1930 Wonder Bread, first sold in 1925, started marketing sliced bread nationwide.

Wiki

                                                                                                                                                                                                                                                            

Posted November 22, 2011 by markosun in Uncategorized

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2 responses to “The magic of sliced bread

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  1. There are so many people who can’t slice bread now, so I made a short video to help the. check it out http://youtu.be/WML1K2OhGVg

    Thanks

    matt

  2. This begs the question – when was bread first wrapped?

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